If you're a new bie in blogging field, you should definetly know about the on-page seo and off-page seo. Without knowing anything about SEO, you should not expect any good results from search engines like google, bing etc. Before you make posts on your blogger, just spend a few mins for thinking about what are the things you are going to use for on-page seo for that partcular post.
You should always remember that if the user query words in search engine matches with the words present in our post url, then there is chance for our post to appear in search results page.
What is Custom Permalink?
Custom permalink is a feature by which we can insert our own keywords in the url field.
In general, url will be constructed automatically by considering the first half part of the title. The words which are present in the first half part of the title will be taken as words in the url. In this case, only some keywords will be taken into url, so what about the other missing important keywords?
For example, the title of my recent post is "5 On-Page SEO basics that Every Beginner must follow for His Blog's Success.", so my automatic generated url will be like this,
"2014/04/5-on-page-seo-basics-that-every.html'', which dosen't look good for me because my main keywords are not present in that url.
So in that case, we have to use custom permalink featrure which means that we can insert our own keywords in the url. Now I'm using custom permalink for that post as I'm not satisfied with the automatic permalink. I will write my custom permalink in such a way that my main keywords will be present which will help me for on-page seo.
The custom permalink which I did for that post is,
"http://www.tricks99.com/2014/04/5-on-page-seo-basics-every-beginner-must-follow.html'', my complete keywords are present in this custom permalink.
"2014/04/5-on-page-seo-basics-that-every.html'', which dosen't look good for me because my main keywords are not present in that url.
So in that case, we have to use custom permalink featrure which means that we can insert our own keywords in the url. Now I'm using custom permalink for that post as I'm not satisfied with the automatic permalink. I will write my custom permalink in such a way that my main keywords will be present which will help me for on-page seo.
The custom permalink which I did for that post is,
So now how to do these custom permalinks when you're writing posts in your blogger?
- At the right side, under the menu 'Post Settings' click the option 'Links'
- Now select 'Custom Permalink' and write your keywords as I shown in the below picture. Leave the 'Title Link' and 'Enclosure Link' as blank and finally click 'Done'. Use " - " in middle of the words instead of leaving spaces.
- Thats it. You have succesfully created your own url by using the custom permalink feature.
So if you are not satisfied with the automatic permalink, you can use custom permalinks which helps your post to get indexed in search results.
You can also use this custom permalink feature for your old posts. If you want to improve your site seo perfomance, then try this custom permalinks for your old posts too, as this may helps your old posts to get reindexed in top positions on search engine. I will make my next post about how to apply custom permalink for old posts and how to redirect that newly created custom permalink to the old url which was created earlier.
So I hope this custom permalink feature will helps you for on-page seo. If you have any questions, you can leave it in the below comments.